How to Price: A Guide to Pricing Techniques and Yield Management by Oz Shy
C..dge Un-ty Pr.ss | 2008 | ISBN: 0521887593, 0521715644 | 448 pages | PDF | 2,4 MB
Over the past four decades, business and academic economists, operations researchers, marketing scientists, and consulting firms have increased their interest and research on pricing and revenue management. This book attempts to introduce the reader to a wide variety of their research results on pricing techniques in a unified, systematic way and at varying levels of difficulty. The book contains a large number of exercises and solutions and therefore can serve as a main or supplementary course textbook, as well as a reference guidebook for pricing consultants, managers, industrial engineers, and writers of pricing software applications.